Disrupt Skincare Softness

Born from inner rebellion, Unorthodox flips the script on skincare in Multi-Masks category. With provocative visuals, caffeine-fueled formulas that wake skin up and command attention.
Our strategy? Simple. Burn the rulebook. Tear down the clichés. Disrupt everything the skincare and multi-mask world calls “normal, soft, and routine.” Because ordinary is overrated.

Brand Strategy & Positioning • Design Strategy • Trend & Cultural Insight • Storytelling • Innovation in Packaging